Abandoned Cart Email vs. Testimonial Email

The battle for MVE (Most Valuable Email) continues! Today, it’s the Abandoned Cart Email vs. the Testimonial Email. These are two heavy hitters in the conversion game.

One swoops in when a customer is this close to checking out and the other builds trust by letting happy customers do the talking. But which email has what it takes to move on?

I’ll break down their strengths, weaknesses, and examples before crowning today’s winner. Plus, a quick check-in on the NCAA tournament because March is all about brackets!

Let’s get into it!