How to Start Your Email List (Without the Overwhelm)
You’ve probably heard it a thousand times: “Start your email list!”
Well, I’m here to tell you the same thing—because it’s that important. Your email list isn’t just another marketing channel; it’s an asset that grows in value over time. When done right, it helps you connect deeply with your audience, increase your impact, and yes—boost your bottom line.
The hardest part? Getting started. It can feel overwhelming, but it doesn’t have to be. Let’s break it down into three simple steps.
1. Pick an Email Marketing Platform
With so many options out there, choosing a platform can feel like a rabbit hole of research. But don’t let decision fatigue stop you from getting started. The best platform is the one you feel comfortable using. Here are three solid options:
Mailchimp – A great starter platform
Easy-to-use interface
Free plan for beginners
Simple automation features
Built-in analytics to track performance
Lots of customizable email templates
Kit (formerly Kit) – Ideal for creators
Built for bloggers, podcasters, and online course creators
Advanced automation to streamline workflows
Drag-and-drop email builder
Built-in landing pages to collect leads
Payment processing for digital products
Flodesk – Sleek and user-friendly
Modern, minimalist design
Drag-and-drop email builder (no coding required)
Beautiful, stylish templates
List segmentation for targeted marketing
Easy integrations with Shopify, WordPress, and more
There are plenty of other options, but don’t overthink it. Pick one and roll with it—you can always switch later.
2. Create a Sign-Up Form
Once you’ve chosen a platform, you need a way for people to actually join your list. This means creating a sign-up form. Keep it simple and easy to find.
Pro tip: Give people a reason to sign up. Offer a discount, exclusive content, or early access to something valuable.
Where should your sign-up form go?
On your website (homepage, blog posts, and pop-ups work great)
In your social media bio
Embedded in your email signature
The goal is to make signing up as easy as possible.
3. Start Building Your List
With your email platform set up and your sign-up form live, now comes the fun part—growing your list!
Here are a few ways to encourage sign-ups:
Offer an incentive – A discount, freebie, or exclusive content
Host a giveaway – Require an email to enter
Use referrals – Encourage subscribers to invite friends
Leverage social media – Regularly promote your list
Ask your network – Friends and family might not be your target audience, but they know people who are
The more you talk about your email list, the more people will join.
Final Thoughts
Email marketing is a game changer when done right. If you haven’t started your list yet, now’s the time! Just follow these three simple steps:
Pick an email marketing platform
Create a sign-up form
Promote your list everywhere
If you’d rather let an expert handle it, I can help. Let’s get your email marketing set up the right way—so you can focus on what you do best.
